DIGITAL ADVERTISING

We’re going to share with you exactly what is working RIGHT NOW in the fast moving world of Facebook Advertising, Google Ads and so much more. Our team collectively spends THOUSANDS UPON THOUSANDS OF DOLLARS every month on the various digital advertising platforms and it’s safe to say – our elite faculty has learned a thing or two and we’re going to share it all with you! 🙂

BRANDING

 Discover INSIDER Superstar BRANDING Secrets Used by Social Media Influencers and Stars of Stage & Screen. You’ll get clear, certain, and confident about Your “It Factor Brand” to attract your ideal clients.  Through our training you’ll make a bigger impact, grow your revenue and REALLY stand out in your market.  We’ll dive deep into your brand’s strategy, meaning, message, and purpose – then bring your brand to life through your unique message and implementation plan.

INTERNET MARKETING

Just having a website is NOT ENOUGH in today’s highly competitive digital landscape – and your site needs to act as MORE than just a pretty online brochure.    We’ll discuss what you need to do, what to avoid, and give you a clear plan to tackle this often confusing area of marketing.   We’ve heard from many entertainment entrepreneurs and business owners who aren’t making anywhere near what they should be from their online efforts. 

So if you’re  frustrated, disappointed and disillusioned with how poorly your website and online marketing is performing – It Factor LIVE is the EXACT PLACE YOU NEED TO BE!  We want to offer YOU some help – and guide you through your website game plan, including getting traffic to your site, SEO, blogging, online reviews and so much more will be covered as we dive in.

OFFLINE  MARKETING

 Just when you thought the days of mailings, postcards, ink & paper sales-letters and print marketing were gone… THINK AGAIN. 

In 2020, DIRECT MAIL IS PERFORMING BETTER NOW than at any time in recent history.   Direct mail allows your sales piece to connect with your customers on a personal level. Unless you plan to take up door-to-door sales (which I know you won’t do) you’re not going to get any closer to your prospects than direct mail.  With a strong sales piece, and multi-step direct mail campaign, your marketing will walk right into their home or office, sit down at their dining room table or desk and pitch yourself with expertise that only you can deliver.                                          

You cannot achieve those same results with an email alone.  When your prospects are reading their email, they may have a million other things going on as well.  They have notifications going off in the background letting them know 20 new emails just arrived in their inbox, or they have a new Facebook Post or Tweet to look at, silly SnapChat Pics to see, Instagram Posts and DM’s… All the while, your email is like a tiny little voice, trying to interrupt the madness in Times Square on New Year’s Eve… At It Factor LIVE – You’ll get a better understanding of how Direct Mail can fit into your overall marketing plan and how to do it.

PUBLICITY

 No doubt since the beginning of LIVE ENTERTAINMENT, entertainers have been synonymous with PUBLICITY.  From the early days of Vaudeville and P.T. Barnum to the modern world of Social Media Celebrities, YouTube Channels, ‘Instagram Famous,’ etc. – Publicity & PR is a must if you want to be relevant, get noticed and be seen as the EXPERT… the AUTHORITY.. and THE CELEBRITY. 

BEST OF ALL – most publicity is FREE and will give you wider exposure and awareness than advertising you could afford to buy.  At IFL you’ll discover some of the latest & greatest ways to get attention through publicity.

 SOCIAL MEDIA MARKETING It’s pretty remarkable to see how Social Media has grown and evolved over the past DECADE!  Today, “Social” is ever-changing and NOW more than ever, you need to know to harness the power of this ALL TOO IMPORTANT MEDIUM.   

Just a few years ago, if you were present on some social site – it was good enough… post some photos of you… update your status…. let people know you are up to date…and you’re done.  Well, that doesn’t really cut it any more. 

The power of Millennials is no joke: They’re now a leading group of consumers, at 75 million strong. With roughly $200M in annual buying power and a strong voice on social media, discerning (and some say demanding) Millennials dictate not just what happens with their wallets, but also often with national conversations.  So what Millennials want–and expect–from brands is worth grasping if you want to market to them successfully.

Your brands must be fully invested in your social media marketing strategies and focus on engagement. CONTENT IS KING… without it, you’ll lose out on real customers, which mean a serious decline on your bottom line.

At IFL we’re going to provide you with strategies in Social Media that are current and working today for so many of our clients and brands across the local, national & international fields.

 FUNNELS & AUTOMATION  One of the main things you need to learn to build and grow your business is automation. You NEED to learn how to build an automated marketing machine that works for you 24/7, a machine that is converting sales for you completely hands free. This is the ultimate goal and we’re going to show you how we do it!  

EMAIL MARKETING EMAIL – let’s look at the facts, it’s not the coolest, hippest, trendiest marketing tool. Far from it. It’s probably how cavemen marketed fire to other cavemen, hailing from the days of Hotmails and AOLs. All kidding aside, you may think you know all about how to use email in your business —except most small business owners I know are still drastically misusing & under-utilizing email. It’s easy to get distracted by shiny objects… aka all the modern marketing marvels of the 21st century.

But still, even in 2020, email needs to be a part of your overall marketing game plan and it needs to be used effectively… not just blasting our generic sales messages of “BOOK ME… HIRE ME… I’M THE GREATEST!”  At IFL – we’ll take you step by step through whats working with email today and how you can start using it to YOUR advantage. 

VIDEO MARKETING Scroll through Facebook lately?  Instagram? Even SnapChat?  VIDEO IS EVERYWHERE.  YouTube changed the world with how we experience  streaming video and if you aren’t using video in your marketing – I guarantee you are losing gigs!   Video is so important today that if you don’t learn video marketing right now then you WILL get left behind. At IFL we’re going to teach you how to create effective videos that establish you as the EXPERT & CELEBRITY, & drive you more traffic, build your following and increase your bookings & sales.

  SALES & CONVERSIONS After we teach you exactly what is working right now in the world of generating traffic and leads, we will then teach you the fine art of offer creation, sales techniques & conversion. We’ll show you all of our sales ‘Hot Buttons’ that will help you effectively convert more visitors & leads into actual paying booking clients.   

PRODUCTIVITY

Ready to Stop Struggling and Start Achieving BIG Goals You Thought Were only Dreams? Most Productivity Training Programs Teach You to Accept Mediocrity, but Learn the 4x System, and Change Your Life It’s a Whole New Way to Approach Your Goals and Your Entire Life.

At IFL, we’ll give you simple strategies to take ownership of your goals & tasks, be accountable for them and be willing to take big risks on setting bigger goals than you ever thought possible. We’ll teach you how to stay dedicated to your goals, without letting setbacks or a perceived lack of progress hold you back.

HINT: Most people give up because they THINK they’re not making progress, but they’re usually wrong. And we’ll teach you how to effectively measure your results and avoid being swayed by negative self-talk, so you stay dedicated and can fully take ownership of your goals and adjust your path wherever necessary to get there. Get ready to massively increase your productivity, get more done and really achieve your goals & dreams!  

And we’re just gettin’ started – There is SO Much More in Store at IFL… You NEED To Join Us!