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Attention Magicians, Entertainers and Speakers…
BOOK MORE GIGS
& FINALLY MAKE THE MONEY
Learn What’s Working RIGHT NOW In The World Of Show Business Marketing…
…And leave with a proven plan to EASILY plug into your business!
November 12th – 15th, 2018 | New Jersey
It Factor LIVE 2018 is back for our 8th OUTSTANDING YEAR. If you’re a magician, entertainer, speaker or entrepreneur and want to grow your business,
then IFL 2018 is for you!
We have an amazing lineup of WORLD CLASS SPEAKERS gathering together for this 4-day event—with ONE PURPOSE… TO HELP YOU GROW YOUR SHOW BUSINESS!
If you are you sick and tired of seeing the competition book more & better gigs than you… seeing them grow faster than your business…
If you feel like your business or your income is not growing as fast as it should….
Then You Need To Pay Close Attention…
Because It Factor LIVE is The Answer To Your Prayers!
Ya see, the show business landscape is changing faster than ever… and you need to be positioned to grow in these uncertain times or be left behind.
Competition is getting fiercer in the entertainment industry, and if you’re not caught up with the NEW ways to attract new clients, get new bookings and scale your business then you’re going to be forced to close your doors within the next 3-5 years.
If you want to have massive success in your show business,
make greater impact, and increase your income,
then you simply cannot afford to miss It Factor LIVE 2018!
At IFL 2018 you’ll learn from the top earners, influencers, and experts throughout the entertainment industry! Every speaker at It Factor LIVE is personally vetted by Brad Ross, and at the top of their game.
You’ll learn from multiple six figure and seven figure earning entertainers, speakers & professional marketers.
You’ll discover new and more effective ways to differentiate yourself from your competition so that you can attract more clients and double, even triple your income!
You’ll also learn new and creative ways to quickly grow your social media following so that you can reach more people, get more clients, and impact more lives. And a TON MORE!
Seats are extremely limited and this event will sell out!
Step Inside IT Factor LIVE & See What Success Feels Like …
Watch The Video Below…
THIS IS FOR YOU IF
YOU WANT TO BOOK MORE & BETTER GIGS!
YOU WANT TO PUT MORE MONEY IN YOUR POCKET
YOU’RE COMMITTED TO GROWING YOUR BUSINESS NO MATTER WHAT IT TAKES
YOU WON’T MAKE EXCUSES & WILL PUT IN THE WORK
YOU WILL SUPPORT YOUR FELLOW IFL ATTENDEES & PARTICIPATE TO GET THE MOST OUT OF THE EVENT
YOU ARE A “NO B.S.” “NO EXCUSES” “TAKE FULL RESPONSIBILITY” SUPERSTAR
YOU ARE READY TO HAVE A KICK BUTT TIME GROWING YOUR SHOW BUSINESS, WHILE HAVING FUN
THIS ISN’T FOR YOU IF
MAKE EXCUSES AND BLAME OTHERS FOR YOUR RESULTS
DON’T KEEP YOUR AGREEMENTS & COMMITMENTS
IF YOU HAVE NO PLANS OF IMPLEMENTING WHAT YOU LEARN
YOU ARE UP FOR LAUGHING, HIGH FIVES, FIST BUMPS AND HAVING A SH!T-TON OF FUN WHILE LEARNING
YOU REFUSE TO BE A ‘NEGATIVE NANCY’ OR A ‘NAYSAYER-NED’ OR A ‘WOE IS ME WILLIAM,’ BECAUSE WE’RE ABOUT GETTING YOU RESULTS… NOT WAITING FOR PERFECTION
Why Is This Event Different To Everything Else?…
From: BRAD ROSS
NEW YORK CITY
I’m Brad Ross and thanks so much for checking out my Magic Marketing Bootcamp.
For the last 7 years, I’ve invited a small groups of VIP magicians, speakers, entertainers & entrepreneurs to make a MAJOR difference in their professional & personal lives…to become part of a hands on workshop that has the power to grow businesses by leaps & bounds and change lifes!
These have been outstanding and amazing events that LITERALLY changed lives and careers FOREVER!!!
For the first time in IFL History – we are openening this bootcamp up to 49 SMART Magicians, Entertainers & Speakers – folks who are serious about taking real action and getting REAL RESULTS. We will be gathering again Nov. 12th – 15th, 2018 and here is your opportunity to join us!
I’m sure you understand that no matter how great a course, webinar, book, or podcasts are, there is absolutely nothing to replace the hands on learning experience of a live workshop where you get to ask questions and meet other wildly successful business owners!
These suckers are a lot of hard work to put together. That’s why I only have one per year. All my time and energy is going into this one extraordinary week. A week like no other you’ve ever experienced. A week that will transform you and YOUR career.
If you are good at what you do, but are frustrated because you’re not making all the money you deserve and you want to make even MORE money and have MORE fun, then this “immersion experience” is exactly what you need.
MY PROMISE: Spend 4 days with me and my team of consultants and we’ll crack the code to reveal to you in specific detail exactly how to build a successful magic & entertainment business… finally the business of your dreams that makes you the kind of money you never thought possible!
When you attend “It Factor LIVE VIII,” you will be treated to four days of intensive marketing and money-making strategies designed specifically for entertainment professionals just like you.
You’ll spend 4 exhilarating days with me and some very special guest speakers that I’ll share with you in just a few moments. And you will see first hand exactly how everything I teach about marketing & sales for is TRUE and how it can work for you.
Ya know, when I started this event 8 years ago, magicians & entertainers were looking fopr help – help to book more gigs and make the kind of money they wanted. They didn’t know where to turn.
Show business owners looking to grow their business didn’t have a solid, safe place to go to learn what is working and current, right now, in the world of digital advertising & direct response marketing. They didn’t have a place where they could rub elbows with top earners, celebrities in our niche and network with like minded entertainers & speakers in a mastermind envrionment.
I Started IFL Because I Wanted To Solve This Problem
The problem that I saw was, that if you were trying to learn the skills necessary to grow your entertainment business, then you only really had 1 of 3 options…
Go It Alone!
This option downright sucks! You would have to try and navigate this new world of digital mareketing, websites, the new fronteir social media landscape and see if you can figure out by yourself how to use things like Facebook, YouTube, Google, Instagram and all these other platforms & techniques to generate some business and book some gigs.
You end up feeling frustrated, confused and no further forward than when you started.
So you move onto option 2…
Join An Online Program
The next option is to join an online training program.
…And conviently enough, someone just targeted you on Facebook telling you that their program is THE ONE that will finally get you results.
So you think it over (and suffer from “NEW SHINEY OBJECT SYNDROME”) pull out your credit card, go through all the training and start to implement.
But a few weeks go by and you’re not seeing any results. You’re not booking any more gigs than you had before. In fact, there was almost too much training and you’re starting to feel a little overwhelmed.
So you decide to reach out to their support. No reply. Or worse a crappy reply that directs you BACK to the training program. You keep pressing on and join a couple more programs and purchases later, the hopes that one of these “courses” will turn out to be the holy grail you’ve been so desperately searching for.
However, the more training you go through the more it feels like you’re almost going backwards and moving further away from reaching your goals.
There must be something else you can try?
You Do Nothing & Stay Stuck
You feel overwhemled and frustrated that no matter what you have tried in the past, it didn’t work.
So, you stay stuck doing what you have always done – getting what you have always gotten
You start to wonder if you will ever get your business to the net level…
Where can I have learn what will give me QUICK WINS?
What will allow me to do what I love… perform… speak… & GET GIGS BOOKED!
If any part of that resonates with you then…
I Would LOVE To Invite You To Join Us For It Factor LIVE 2018!
Over the last 7 years’ve we’ve been producing this event – it has literally changed CAREERS & LIVES FOREVER – FOR THE BETTER! And when you join us this November, you’ll see why.
We don’t do theory, we don’t do outdated and we certainly don’t do boring! AND WE DON’T DO FLUFF!
Want FLUFF? Go pet my dog Merlin!
Want REAL RESULTS? THEN YOU NEED REAL STRATEGY! IFL 2018 is THE EVENT that will give you what you N.E.E.D.
Allow me to explain…
HERE ARE 4 REASONS WHY YOU…
NETWORKING EDUCATION EXPERIENCE DIRECTION
…TO ATTEND THIS EVENT!
THE First REASON IS…
NETWORKING – 1 Connection Can Change Your Life!
Let’s face it, nothing is better than seeing exactly how something works. Nothing beats being able to ask questions right away when they pop into your mind. Nothing comes close to being at a live event where the energy level and excitement is so high that the air crackles with electricity.
You will be elbow-to-elbow with people just like YOU.
People who are striving for great things, excited to get their message and talent out into the world and eager to build a show business that supports their lifestyle and gives them complete financial freedom.
We make a lot of time for networking because we know the importance of it. The networking aspect of this event has led to gig booking opportunities, joint ventures and true friendship, that will last a lifetime.
The exciting thing about our event is that unlike traditional magic conferences or business seminars – THERE ARE NO EGOS HERE… no cliques… just a family atmosphere of REAL PEOPLE – GETTING REAL RESULTS and sharing their knowledge in a mastermind experience.
Just 1 Connection, 1 Friendship Or 1 Interaction Can Quite Literally Change The Course of Your Life And Business Forever!
THE SECOND REASON IS…
EDUCATION – Learn What Is Working
You’re getting yours truly and my team of elite faculty for a full 4 days, teaching you exactly what is working for us right now for our respective businesses. Every test, every experiment, every marketing campaign, every traffic source, every lead generation method and every customer acquisition strategy. We completely open up the MARKETING VAULT to our multi-6 figure businesses!
But not only that, you get access to my network. Every year I fill the stage with speakers who are at the top of their game and experts in their own field. One rule that I have is that you should never teach something that you don’t know or use yourself. And I promise every speaker you’ll see & meet at IFL will share what they are doing in their own business to have six & seven figure success! So If there is something that I don’t know about, but I think YOU need to learn, I will find the expert in our industry, in that area and bring them on stage to open up there own vault! We’ve had some incredible speakers in the past (like Jinger Leigh Kalin, Michael Finney, Joanie Spina, Paul Gertner, Nathan Burton, Joe Romano Dave Dee …) and it’s only going to get better! In fact, our world class curriculum changes every year for IFL – we ONLY bring in the BEST of the BEST SPEAKERS & PRESENTERS!
We’ve Had Some Incredible Speakers In Past And This Year Will Be No Exception!
THE THIRD REASON IS…
EXPERIENCE – We HATE Boring… We Hope You Do Too!
We spare no expense on the set up with all the bells & whistles (lights, staging, etc.) you’ll get a TON of SWAG & fun gifts… but it’s more than that… We make sure that we have a ton of FUN at the event. We are constantly playing games, having contests, LOTS OF LAUGHS, getting people moving and it’s all to help the learning experience and to help you build relationships with the people around you.
Experiential learning is personal and effective in nature, influencing both feelings and emotions as well as enhancing knowledge and skills. It goes beyond “traditional seminar learning” and ensures that there is higher level of retention, thereby delivering exceptional ROI over a traditional program.
THE FOURTH REASON IS…
DIRECTION – You Will Leave IFL With Clarity!
It’s then not long before the excitement wears off and you feel like you’re back to when you started? That won’t happen at It Factor LIVE. We promise, you will leave with clarity and direction. We’re not promising you the golden key that can make you a million dollars overnight, your success is going to take some work. However, one thing we can promise you is this… You will leave with a notebook FULL of stuff that you can take home and immediately implement into your business. In fact some things you will be able to implement RIGHT THERE WITH US at IFL!
We can also promise you this… You’ll accomplish MORE in 4 days with us at IFL Than you could in 4 months by yourself!
Are You Marketing Like It’s 2018?
The World Has Changed &
It’s Time To Jumpstart Your Biz!
Look – you have to be ON THE CUTTING EDGE or you run the risk of getting left behind in the dust. The world of marketing moves SO quickly and every single year, the game changes again. If you’re not ‘in the know’ with the latest and greatest, then your business will absolutely get left behind in 2018! You need to stay up to date on whats working NOW with DIGITAL & ONLINE MARKETING, OFFLINE DIRECT RESPONSE MARKETING, SOCIAL MEDIA & VIDEO MARKETING and lots more!
100% PURE CONTENT That You Can PLUG RIGHT INTO YOUR BIZ!
Here’s what you’ll be learning at It Factor LIVE 2018…
We’re going to share with you exactly what is working RIGHT NOW in the fast moving world of Facebook Advertising, Google Ads and so much more. Our team collectively spends THOUSANDS OF DOLLARS every month on the various digital advertising platforms and it’s safe to say – our elite faculty has learned a thing or two and we’re going to share it all with you! 🙂
Discover INSIDER Superstar BRANDING Secrets Used by Stars of Stage & Screen. You’ll get clear, certain, and confident about Your “It Factor Brand” to attract your ideal clients. Through our training you’ll make a bigger impact, grow your revenue and REALLY stand out in your market. We’ll dive deep into your brand’s strategy, meaning, message, and purpose – then we’ll bring your brand to life through your unique message and implementation plan.
Just having a website is NOT ENOUGH in today’s highly competetive digital landscape – and your site needs to act as MORE than just a pretty online brochure. We’ll discuss what you need to do, what to avoid, and give you a clear plan to tackle this often confusing area of marketing. We’ve heard from many entertainment entrepreneurs and business owners who aren’t making anywhere near what they should be from their online efforts.
So if you’re frustrated, disappointed and disillusioned with how poorly your website and online marketing is performing – It Factor LIVE is the EXACT PLACE YOU NEED TO BE! We want to offer YOU some help – and guide you through your website game plan, including getting traffic to your site, SEO, blogging, online reviews and so much more will be covered as we dive into “Internet Marketing For Entertainers.”
Just when you thought the days of mailings, postcards, salesletters and print marketing were gone… THINK AGAIN. In 2018, DIRECT MAIL IS PERFORMING BETTER NOW than at any time in recent history. Direct mail allows your sales piece to connect with your customers on a personal level. Unless you plan to take up door-to-door sales (which I know you won’t do) you’re not going to get any closer to your prospects than direct mail. With a strong sales piece, and multi-step direct mail campaign, your marketing will walk right into their home or office, sit down at their dining room table or desk and pitch your show with expertise that only you can deliver.
You just can’t achieve those same results with an email alone. When your prospects are reading their email, they may have a million other things going on as well. They have notifications going off in the background letting them know 20 new emails just arrived in their inbox, or they have a new Facebook or Twitter post to look at, silly SnapChat Pics to look at, Instagram posts and DM’s… All the while, your email is like a tiny little voice, trying to interupt the madness in Times Sqaure on New Year’s Eve… At IFL – You’ll get a better understanding of how Direct Mail can fit into your overall marketing plan and how to do it.
No doubt since the beginning of LIVE ENTERTAINMENT, entertainers have been synonymous with PUBLICITY. From the early days of Vaudeville and P.T. Barnum to the modern world of Social Media Celebrities, YouTube Channels, ‘Instagram Famous,’ etc. – Publicity & PR is a must if you want to be relevant, get noticed and be seen as the EXPERT… the AUTHORITY.. and THE CELEBRITY.
BEST OF ALL – most publicity is FREE and will give you wider exposure and awareness than advertising you could afford to buy. At IFL you’ll discover some of the latest & greatest ways to get attention through publicity.
SOCIAL MEDIA MARKETING It’s pretty remarkable to think that Social Media has been going strong for the past DECADE! In 2018, the game has changed and NOW more than ever, you need to know to harness the power of this ALL TOO IMPORTANT MEDIUM. Just a few years ago, if you were present on some social website – it was good enough… post some photos of your show… update your status…. let people know you were up to date… well, that doesn’t really cut it any more.
With 30% of millennials saying they engage with a brand on social media at least once a month, your strategy can’t be only about existence. Your brands must be fully invested in your social media marketing strategies and focus on engagement. CONTENT IS KING… without it, you’ll lose out on real customers, which means serious declines on your bottom line.
At IFL we’re going to provide you with strategies in Social Media that are current and working today for so many entertainers and brands across the local, national & international fields.
FUNNELS & AUTOMATION One of the main things you need to learn to build and grow your business is automation. You NEED to learn how to build an automated marketing machine that works for you 24/7, a machine that is converting sales for you completely hands free. This is the ultimate goal and we’re going to show you how we do it!
EMAIL MARKETING EMAIL – let’s look at the facts, it’s not the coolest, hippest, trendiest marketing tool. Far from it. It’s probably how cavemen marketed fire to other cavemen, hailing from the days of Hotmails and AOLs. All kidding aside, you may think you know all about how to use email in your business —except most small business owners I know are still drastically misusing & underutilizing email. It’s easy to get distracted by shiny objects… aka all the modern marketing marvels of the 21st century.
But still, even in 2018, email needs to be a part of your overall marketing game plan and it needs to be used effectivley… not just blasting our generic sales messages of “BOOK ME… HIRE ME… I’M THE GREATEST!” At IFL – we’ll take you step by step through whats working with email today and how you can start using it to YOUR advanatge.
VIDEO MARKETING Scroll throgh Facebook lately? Instagram? Even SnapChat? VIDEO IS EVERYWHERE. YouTube changed the world with how we experience streaming video and if you aren’t using video in your marketing – I guarantee you’re losing gigs!
Video is so important today that if you don’t learn video marketing right now then you WILL get left behind. At IFL we’re going to teach you how to create effective videos that establish you as the EXPERT & CELEBRITY, & drive you more traffic, build your following and increase your bookings & sales.
SALES & CONVERSIONS After we teach you exactly what is working right now in the world of generating traffic and leads, we will then teach you the fine art of offer creation, sales technqiues & conversion. We’ll show you all of our sales ‘Hot Buttons’ that will help you effectively convert more visitors & leads into actual paying booking clients.
Ready to Stop Struggling and Start Achieving BIG Goals You Thought Were only Dreams? Most Productivity Training Programs Teach You to Accept Mediocrity, but Learn the 4x System, and Change Your Life It’s a Whole New Way to Approach Your Goals and Your Entire Life.
At IFL, we’ll give you simple strategies to take ownership of your goals & tasks, be accountable for them and be willing to take big risks on setting bigger goals than you ever thought possible. We’ll teach you how to stay dedicated to your goals, without letting setbacks or a perceived lack of progress hold you back.
HINT: Most people give up because they THINK they’re not making progress, but they’re usually wrong. And we’ll teach you how to effectively measure your results and avoid being swayed by negative self-talk, so you stay dedicated and can fully take ownership of your goals and adjust your path wherever necessary to get there. Get ready to massivley increase your producity, get more done and really achieve your goals & dreams!
And we’re just gettin’ started – There is SO Much More in Store at IFL… You NEED To Join Us!
“STOP leaving money on the table!”
Learn how to improve your “BATTING” average.
“STOP WORKING SO DAMN HARD!”
How to automate, simplify & grow your business with productivity hacks & methods to make working SMARTER as easy as clicking your mouse.
“SCALING UP FOR SUCCESS!”
Learn how the pros manage to stay sane and successful as their business scales
“MAXIMUM ENTERTAINMENT: PART 2”
BACK BY POPULAR DEMAND: MORE Directors Notes for Magicians & Mentalists
“FINALLY CREATE CLEAR, PRECISE & CONSISTENT MARKETING!”
Matching Your Marketing to Your Magic!
“Business Strategies from the World’s Greatest Magicians”
Author of the #1 Amazon New Release, “Creating Business Magic.” Business magic and disruptive innovation
“Thinking in Pictures”
Creating Promotional Videos That Resonate
“HOW TO GET 5 STAR ONLINE REVIEWS THAT WILL KICK YOUR COMPETITION’S BUTT!”
And How to Defend, Repair and Manage Your Most Vulnerable Assett… Your ONLINE REPUTATION!
“Persuasion Secrets Revealed”
Simple Mind Hacks, Life Skills and Psychological Tactics to connect with your prospects & clients and in turn boost your bottom line.
Ed Alonzo, with his wonderful Groucho Marx eyebrows, Harold Lloyd Glasses, topped by his signature explosive hairstyle, is easily recognized as one of the country’s foremost comedy magicians & illusionists and International Star of Stage and Television!
In a word, “Ed Alonzo is Brilliant!” He is often recognized as the series regular, Max – the owner of the diner, from the hit sit-com “Saved by the Bell”, and the costar on “XUXA”, the CBS Saturday Morning program. His numerous television appearances include NBC’s Las Vegas, ABC’s Full House, the CBS comedy Murphy Brown where he became one of the infamous secretaries in a guest-star role. In addition, Ed has appeared on over 100 major television variety and talk shows like The Ellen Degeneres show, Top Chef Masters, Cup Cake Wars, The Late Late Show with Craig Ferguson, E true Hollywood Story, Americas Next Top Model, How I Met Your Mother, Modern Family, Masters of Illusion and more.
In 2009 Ed toured the world with pop star Britney Spears, performing in a magic production number with Miss Spears playing the role of magicians assistant. That same year Ed was hired by and met with Michael Jackson to create the illusions for his O2 London concert “This Is It”.
Ed’s face is on the box cover of Fantasma magic sets. They released their first Alonzo magic sets in the US, Mexico and Canada to Costco, Fry’s electronics and Dollar tree stores. Ed now has three more sets available in stores across the country.
In 2013 Britney Spears asked Ed to create a magic production number for her new Las Vegas show “All Eyes On Me”, Ed also developed magic and illusions for pop stars Katy Perry for her EMA 2014 performance and magician David Blaine for the Nickelodeon 2014 Kids choice awards.
Fresh off of multiple new television & theatrical projects, Ed will join us at the 2018 It Factor LIVE workshop, for a VERY RARE behind the scenes look at his incredible career.
During this intimate session, Ed will reveal what has kept him working for over 3 decades and how you too can apply his principles to your own business.
LOVE THIS EVENT … OR YOU PAY NOTHING!
We are SO SURE you will find huge value in IFL and you will love this event
that we are backing it with an IRON CLAD, 100% MONEY BACK GUARANTEE.
Reserve your seat today…Come to the event…Soak in all of the training…
learn from Brad and our elite speakers & experts.
If by LUNCH TIME on day 2 of the event, you haven’t received value,
then just inform us of this situation, you’ll turn in your materials,
leave the event and we’ll refund every penny you paid us.
Here’s What Some Of Our Past Attendees
Had to Say About It Factor LIVE…
YOUR GROWTH AND PROFITABILITY DEPEND UPON GROWING SALES
Consistent growth requires a consistent, systematic process that delivers consistent, dependable results.
TIME IS MONEY — YOU NEED AN EFFICIENT SYSTEM THAT PROVIDES PREDICTABLE RESULTS
Sound familiar? – Spending too much time with prospects who don’t buy?
Sales numbers that go up and down?
Struggling to find viable prospects?
Creating and sustaining a comfortable atmosphere in which to do business is your responsibility.
You will learn to:
- Develop a rapport with prospects.
- Have a sincere desire to help them solve problems, face challenges, or achieve goals.
- Control the selling process by establishing up-front agreements with your prospects about the progression of the selling process, and who will be responsible for what.
WHAT YOU’LL LEARN:
- Learn WHY managing information overload is critical to your success
- How the World’s Most Productive People Get More Done in Less Time!
- Free Up an Extra 3 Hours Each Week, Starting IMMEDIATELY…that is 18 Working Days a year!
- Just imagine what can you do with an EXTRA 18 DAYS PER YEAR…
- David will provide you with his personally curated resources to explode your productivity.
- And MUCH MORE!
ABOUT THE SPEAKER:
David Farr is a Veteran IFL Speaker & Expert… known as “The Internet Marketing Wizard.” He has spoken at EVERY IFL workshop Brad has produced since it’s inception in 2011. David is also known as The Godfather of IFL. It was David who originally suggested to Brad (in 2009) that he create a workshop to help magicians & entertainers grow their business… It Factor LIVE was born!
David performs professionals throughout the country for Fortune 500 companies, colleges, grad parties & private events. He is the creator of The AMAZING SYSTEM, The Ultimate Lead Generation, Show Booking, Smart Follow-Up, Client Retention System on the Planet. He also lectures at live & virtual events regularly helping magicians, entertainers & entrepreneurs automate their business, increase their bookings & sales on-line and simplify their business life.
- How to save time when selling to customers
- The ABC’s of the booking process
- How to be in several price points at once
- Show and prop management for busy performers
- How to balance the hats you wear in your business
- How to grow your team
- Adding productivity with a back-end assistant
- How to successfully book other performers
- Simple outsourcing you should be doing
- Contract and Invoice templates and how to use them
- Simple tools and programs to make you look good
- AND MORE!!!!
ABOUT THE SPEAKER:
“Amazing!” —David Letterman
Todd Neufeld began performing in the streets of Boston to pay for law school. He found his passion was balloon entertainment and not patent law, becoming the youngest artist to win an international “Top Twister” award. Today, Todd brings a blend of comedy, balloon magic, and performance art to private and corporate events worldwide. Todd has made appearances at the White House (9-times), on NBC’s “Late Night With David Letterman”, Mr. Rogers’ Neighborhood, CBS’s “The Early Show”, WPIX, Nightline and the Discovery Channel. He is published in books, videos, newspapers, magazines, and even a second-grade math book. Todd stays busy managing NYC’s Twisted Balloon Company, helping performers go pro with ManagerSal, and sampling Brooklyn’s ever-changing restaurant scene.
WHAT YOU’LL LEARN:
- How to take your show to the next level with small changes & adjustments that will equal LARGE RESULTS.
- Techniques for mastering your audience
- How to climb the Hierarchy of Mystery Entertainment!
- How to target the “Big Three” Reactions!
- Discover the Six Pillars of Entertainment Success!
- Find out what the most successful performers do Before, During, and even After every show!
- PLUS NEVER BEFORE TOLD SECRETS from inside his yet to be released 2nd book!
- And MUCH MORE…Don’t miss this rare opportunity!
ABOUT THE SPEAKER:
Ken Weber is the author of the best selling book “Maximum Entertainment, Director’s Notes for Magicians & Mentalist”’ – a favorite among entertainers from all over the world (and 1 of our favs too!). He uses his unique background as a professional mentalist, director, writer & consultant for many years, and combinesthat with his “outside of the industry” thinking. Ken’s expertise truly transforms entertainers’ shows.
After receiving two university degrees in theater, he went on to a successful career as a full-time entertainer. Ken has appeared at over 500 colleges and universities, and for hundreds of corporations, associations, and resorts. Newsweek magazine named him “one of the most frequently requested” performers on the college circuit. In 1993, the internationally respected Psychic Entertainers Association awarded him their most prestigious honor, the Dunninger Award for Excellence in the Performance of Mentalism.
WHAT YOU’LL LEARN:
- How to ensure that your marketing is saying the right thing about you to your clients.
- How to achieve a consistent “feel” to your promotional materials
- How to let your character speak through your marketing
- 5 common marketing mistakes entertainers make
- Pro-tips for promoting your shows that will make your clients love you
- AND A LOT MORE!
- BONUS BREAKOUT SESSION: Michael will break down the mysteries of Contract RIDERS (the what, why, how & all the insider knowledge to make RIDERS a valuable tool for the working professional entertainer & speaker.)
ABOUT THE SPEAKER:
Michael Kent is absolutely crushing it in the college market. He was named 2014 Entertainer of the Year after being nominated for the award in Campus Activities Magazine for three consecutive years in 2012, 2013 and 2014. Michael has 5 career nominations in the publication after having been nominated for Best Rising Star and Best Small Venue Artist in 2009. The Association for the Promotion of Campus Activities (APCA) named him 2014 Magician of the Year.
In a style reminiscent of a late-night talk show, Michael invites the audience to laugh with him at the absurdity of a modern-day magician. He combines his sarcastic sense of humor with mind-blowing magic in a way that seems to let the audience “in on the joke.” This style has made Michael one of the college market’s top comedy-magicians, earning him loyal fans around the country in the process. As he tours college campuses all over the country, Michael’s audiences are experiencing what its like when a stand up comic performs (and occasionally pokes fun at) the art of magic.
WHAT YOU’LL LEARN:
- Explore how magical techniques employed by David Copperfield, Penn & Tellr & Doug Henning can create a fertile environment for industry disruptive innovation and propel YOUR company light years ahead of the competition.
- How to put IMAGINATION into your marketing.
- Anticipate the next business trends out of thin air
- Create remarkable new products that wow customers
- Launch marketing and advertising campaigns that will mesmerize your prospects
- How to create & execute insurgent strategies to put your business on top!
- How to create GROWTH, ADD VALUE & PROFIT.
- Bolstering The Value & Uniqueness of Your Brand
- Growing Your Bottom Line with Winning Sales Strategies
- And More!!
ABOUT THE SPEAKER:
David is founder, Chairman and CEO of DMG Global and Vice Chairman of Core Strategy Group, is one of America’s leading strategic consultants. He is the award-winning co-author of The Underdog Advantage (McGraw Hill), and has helped add hundreds of millions of dollars in revenue and value to a wide range of Fortune 500 companies. Mr. Morey has worked with some of the world’s top business leaders—and with five Nobel Peace Prize winners as well as President Barak Obama.. He has also consulted for a range of Fortune 500 Companies like General Electric, Coke, Pepsi, Mars, McDonalds, Nike, Disney, Visa, Verizon and many more!? And he’s ONE OF US… a fellow magician with a long history in our world of magical arts! A once in a lifetime opportunity to hear David speak LIVE!
WHAT YOU’LL LEARN:
- Creating a marketing reel that effectively communicates your style and substance
- Keynote media presentation with video examples
- Presenting info from interviews with bookers from corporate, cruses, festivals and casinos
- Communicating your humanity and authenticity
- What bookers are looking for
- Nuts and bolts of putting it together
- Personal “real-world” examples of videos that worked/didn’t work for Scott
- Strategies for shooting your performance
- Exploring personal and professional editing options
- AND MUCH MORE!
ABOUT THE SPEAKER:
…Hip, laid-back and refreshing…” (Los Angeles Times) Scott’s magic reached millions on NBC’s season six of America’s Got Talent where he advanced all the way with his large stage illusions. With articles in People Magazine and Nations Business, the Oprah Show took notice and Scott was invited by Oprah Winfrey to make a guest appearance on her show. Scott had the honor of headlining on the Las Vegas Strip at Caesars Palace for over seven years and four thousand performances of large grand illusions fused with stand-up comedy magic. Scott’s magic has been featured on Penn and Teller’s “Fool Us” on the CW, The Sify Channel, Discovery Channel and NBC. Scott has appeared in Paris on the world class and prestigious Le Grand Plus Cabaret Du Monde. Whether it be the intimacy of a close-up sleight of hand performance, stand up comedy magic, or the all out spectacle of a large stage show, Scott Alexander’s delivery is always lighthearted, somewhat irreverent, amazing, quick-witted and sure to leave you filled with wonder and laughter. “The magic of your words touched everyone.” -Oprah
WHAT YOU’LL LEARN:
- How to get MORE 5 STAR REVIEWS, than anyone else in your market.
- The 5 Key Steps to Online Reputation Management & how you can apply them specifically to your business
- How to Maintain Control Over Your Reputation and implement tactics for maintaining control over key areas of your online presence, along with recognizing and avoiding common mistakes that may serve as obstacles.
- Damage Control: How to Minimize and Counteract Negative Online Publicity. John will teach you methods of damage control and how to minimize negative comments if they should occur.
- WHY following up with your customer after the show is the critical step in getting the best reviews – and why most entertainers totally miss out on this!
- John’s turnkey –secret method that you can steal and do at your gigs to ensure you always get great reviews from every gig you do!
ABOUT THE SPEAKER:
The Kid Show King, John Carlson has been a professional magician making a six figure income for more than 2 decades. He worked as a New York City Police Officer for 20 years where he started as a beat cop in Brooklyn, then worked in the SPECDA/DARE Program teaching school children about the dangers of drugs, and personal safety. John finished his career as an NYPD Officer in the Harbor Patrol shortly after 9/11.
John returns to the IFL Stage in 2018 as one of highest rated speaker from 2012, 2013, 2015 & 2016. Always a blast and always FULL of usable, real world techniques for working entertainers, speaker & entrepreneurs. Don’t miss John Carlson!
- Anticipating your clients state, attitude and mood.
- Turning any negative experience into a positive one.
- How 97% of the world thinks! Become the 3%!
- The difference between effective communication and what everyone else does!
- How meeting your clients top 2 needs will net you $$.
- How to change your state of mind in an instant!
- How to teach your relationships / clients to become addicted to you!
ABOUT THE SPEAKER:
Guy Michaels is a best selling author, speaker, trainer and entertainer who travels the globe sharing his expertise in influence & persuasion techniques. His work has been seen by Fortune 500 companies like Home Depot and major entertainment giants like Six Flags Theme Parks.
LIMITED TIME BONUSES
WHEN YOU REGISTER YOUR SEAT YOU’LL RECEIVE THESE IFL BONUSES WORTH
Each IFL VIP Attendee is given Access to the secure TOP SECRET Members Portal, where all the Trainings & Modules will be posted as well as additional success tools ONLY for IFL Members.
You’ll get your career accelerating even faster by being surrounded by LIKE-MINDED individuals who are also interested in growing their business by LEAPS & BOUNDS! Each month we’ll gather on an Members ONLY Webinar where we will DELIVER TO YOU (ON A SILVER PLATTER) actual marketing strategies or campaigns that have been profitable for our us & our clients. You’ll be able to use it to borrow ideas and “swipe” for your own blockbuster promotions. This eliminates the painful guesswork with it comes to writing copy. The templates & tools we supply do most of the “heavy-lifting” for you so you’ll feel confident you’re creating a winner! Plus we’ll strategize ideas, mastermind challenges & issues that come up in our businesses and help one another as we grow.This BONUS alone is worth the price of admission.
Study any notable entrepreneur in the past or present and you’ll discover that many, if not all, have been a part of a mastermind group and owe a large part of their success to this principle. This is where you’ll get to chat with other fellow IFL VIP’s, so you won’t feel you’re taking this journey alone. You’ll be able to form partnerships, joint ventures, even find folks to help you with areas of your business you may need help with. You’ll be able to share & celebrate your BIG WINS and work through more challenging times… TOGETHER! An UNBELIEVABLE inspirational & practical tool, to keep the IFL learning & growing experience, ALL YEAR!
THEN… On Thursday night when we have officially wrapped up the workshop,I’m taking everyone out to a BIG BANQUET to celebrate the hard work put in at IFL! This is always a blast and an awesome way to wrap up!
This is the chance to REALLY get rapid fire help and ideas from EVERYONE… all the BRILLIANT MINDS OF IFL, all focused on sharing. This will be a VERY powerful session, as it always is. Additionally, we’ll book end the Hot Seat Session each evening, with an “ASK THE EXPERTS PANEL,” so you can get EVERY LAST QUESTION YOU HAVE answered by our elite faculty of experts! And get the help you need to explode your business when you get home.
Maybe it’s copy for your website, content for a direct mail piece…maybe even a new phone script… We’ve all experienced this, which is why top marketers & copywriters use swipe files. This is a collection of direct mail, emails, ads, marketing pieces, letters, etc. you keep and refer back to when you begin to work on a marketing project. Get inspiration & ideasto kick-start your next marketing piece or project, with EASE! As a VIP attendee of IFL, you’re going to have access to an ALL NEW Edition of my, “Important STUFF Swipe File.” This is the most up-to-date collection of archived items I’ve used & gathered AND they all produce results. Think of this as YOUR OWN KICK-BUTT SWIPE FILE!!!!
This year is NO different. But let me tell ya…These bonuses are SO cool – even I can’t spill the beans on them yet!!! But trust me when I say… EVERYONE LOVES OUR TOP SECRET HIDDEN BONUSES EVERY YEAR…and you will to when you join us at IFL!
“I think attending It Factor LIVE is essential. If you’re running a [show] business, a magic business, it’s the best possible thing you can do.
Brad’s coaching in combination with IFL, I found to be incredibly important & valuable to my business.
I look forward to coming back to every year… to the personal relationships, the incredible information I’m getting from really world class speakers… it would cost me a fortune to study with them personally; but here they are at IFL.
And not only can I learn from them, I can talk to them about my own experiences, my own challenges. Where do you get that? I can’t think of another place, THIS IS THE BEST!
For people who say it’s too expensive, I have to say what do you spending your money on? That’s going to get you further not just in your business but in your life. For people who say again that’s too expensive, I consider it an investment in my business.”
RON PEARSON - 5 X's Returning IFL Alumni
Event Location: Hilton Newark Airport
Enjoy the convenience of staying close to the airport and just a short ride away from ALL that NYC has to offer!
Hotel offers a FREE SHUTTLE to & from Newark Liberty International Airport
When’s It Factor Live 2018 happening?
The dates are Nov. 12th – 15th, 2018 in New Jersey.
Where’s it happening?
Hilton Newark Airport Located just 5 minutes to & from
Newark Liberty International Airport.
*FREE SHUTTLE SERVICE AVAILABLE & FREE PARKING
Will my ticket be sent to me?
No, you will not need an actual ticket – but upon registering you will
receive an email receipt & confirmation that your seat is reserved.
In October you will be added into the Member’s Portal & Mastermind Group
where you will get to meet your fellow IFL Members.
Is the event right for me?
Yes, it’s perfect for anyone who wants grow their show business and learn from the experts!
Where can I stay?
We have organized a discounted rate at our event hotel,
The Hilton Newark Airport for $149/ night (FREE PARKING & FREE WIFI)!
*Alternatively, you can certainly explore other hotel options in the area on your own.
Can I get refund if I can’t attend?
We offer a refund to anyone who notifies us within 30 days of their purchase
or before *Aug 1st, 2018, whichever comes first. Since the event is limited to
only 49 people, which means your seat is highly valued.
*There are no refunds on registration after August 1st, 2018. Anyone who is unable to attend the workshop
due to circumstances beyond control (Acts of God, Medical Emergencies, etc) can apply payments made to a future IFL workshop or event.