Learn What’s Working RIGHT NOW In The World Of Show Business Marketing…

…And leave with a proven plan
for building and growing your Entertainment Business!

November 12th – 15th, 2018 | New Jersey

It Factor LIVE 2018 is back for our 8th OUTSTANDING YEAR.  If you’re a magician, entertainer or speaker and want to grow your show business, then IFL 2018 is for you!

We have an amazing lineup of WORLD CLASS SPEAKERS gathering together for this 4-day event—with ONE PURPOSE… TO HELP YOU GROW YOUR SHOW BUSINESS!

If you are you sick and tired of seeing the competition book more & better gigs than you… seeing them grow faster than your business…

If you feel like your business or your income is not growing as fast as it should….

Then You Need To Pay Close Attention…
Because It Factor LIVE is The Answer To Your Prayers!


Ya see, the show business landscape is changing faster than ever… and you need to be positioned to grow in these uncertain times or be left behind. 

Competition is getting fiercer in the entertainment industry, and if you’re not caught up with the NEW ways to attract new clients, get new bookings and scale your business then you’re going to be forced to close your doors within the next 3-5 years.

If you want to have massive success in your show business,
make greater impact, and increase your income,
then you simply cannot afford to miss It Factor LIVE 2018!

At IFL 2018 you’ll learn from the top earners, influencers, and experts throughout the entertainment industry! Every speaker at It Factor LIVE is personally vetted by Brad Ross, and at the top of their game.

You’ll learn from multiple six figure and seven figure earning entertainers, speakers & professional marketers.

You’ll discover new and more effective ways to differentiate yourself from your competition so that you can attract more clients and double, even triple your income!

You’ll also learn new and creative ways to quickly grow your social media following so that you can reach more people, get more clients, and impact more lives. And a TON MORE!

Seats are extremely limited and this event will sell out!

Why Is This Event Different To Everything Else?…


I’m Brad Ross and thanks so much for checking out my Magic Marketing Bootcamp.

For the last 7 years, I’ve invited a small groups of 25 VIP magicians, speakers, entertainers & entrepreneurs to make a MAJOR difference in their professional & personal lives…to become part of a hands on workshop that has the power to grow businesses by leaps & bounds and  change lifes!

These have been outstanding and amazing events that LITERALLY changed lives and careers FOREVER!!!

For the first time in IFL History – we are openening this bootcamp up to 49 SMART Magicians, Entertainers & Speakers – folks who are serious about taking real action and getting REAL RESULTS.  We will be gathering again Nov. 12th – 15th, 2018 and here is your opportunity to join us!

I’m sure you understand that no matter how great a course, webinar, book, or podcasts are, there is absolutely nothing to replace the hands on learning experience of a live workshop where you get to ask questions and meet other wildly successful business owners!


These suckers are a lot of hard work to put together. That’s why I only have one per year.  All my time and energy is going into this one extraordinary week. A week like no other you’ve ever experienced. A week that will transform you and YOUR career.


If you are good at what you do, but are frustrated because you’re not making all the money you deserve and you want to make even MORE money and have MORE fun, then this “immersion experience” is exactly what you need.


MY PROMISE: Spend 4 days with me and my team of consultants and we’ll crack the code to reveal to you in specific detail exactly how to build a successful magic & entertainment business… finally the business of your dreams that makes you the kind of money you never thought possible!


When you attend “It Factor LIVE VIII,” you will be treated to four days of intensive marketing and money-making strategies designed specifically for entertainment professionals just like you.


You’ll spend 4 exhilarating days with me and some very special guest speakers that I’ll share with you in just a few moments. And you will see first hand exactly how everything I teach about marketing & sales for is TRUE and how it can work for you.


Ya know, when I started this event 8 years ago, magicians & entertainers were looking fopr help – help to book more gigs and make the kind of money they wanted.   They didn’t know where to turn.


Show business owners looking to grow their business didn’t have a solid, safe place to go to learn what is working and current, right now, in the world of digital advertising & direct response marketing. They didn’t have a place where they could rub elbows with top earners, celebrities in our niche and network with like minded entertainers & speakers in a mastermind envrionment.

I Started IFL Because
I Wanted To Solve This Problem

The problem that I saw was, that if you were trying to learn the skills necessary to grow your entertainment business, then you only really had 1 of 3 options…

Option 1:

Go It Alone!


This option downright sucks!  You would have to try and navigate this new world of digital mareketing, websites, the new fronteir social media landscape and see if you can figure out by yourself how to use things like Facebook, YouTube, Google, Instagram and all these other platforms & techniques to generate some business and book some gigs.


You end up feeling frustrated, confused and no further forward than when you started.


So you move onto option 2…

Option 2:

Join An Online Program

The next option is to join an online training program.

…And conviently enough, someone just targeted you on Facebook telling you that their program is THE ONE that will finally get you results.


So you think it over (and suffer from “NEW SHINEY OBJECT SYNDROME”) pull out your credit card, go through all the training and start to implement.


But a few weeks go by and you’re not seeing any results. You’re not booking any more gigs than you had before.  In fact, there was almost too much training and you’re starting to feel a little overwhelmed.


So you decide to reach out to their support. No reply. Or worse a crappy reply that directs you BACK to the training program.  You keep pressing on and join a couple more programs and purchases later, the hopes that one of these “courses” will turn out to be the holy grail you’ve been so desperately searching for.


However, the more training you go through the more it feels like you’re almost going backwards and moving further away from reaching your goals.


There must be something else you can try?

Option 3:

Go To A General Seminar

You come across a live seminar, run by some giant sales or marketing company,  and wonder if ditching these online trainings and going to a LIVE training instead will be the answer to your prayers?  

So you make all the necessary arrangements to go to this event and it only takes the first few hours, of the first day to realize that this is just a pitch fest where every speaker seems to only care about your money and/or it’s just a room full of ‘rah rah’ motivation, fluff and no actionable training!

And What About The New Person?

What about the people who have just seen an opportunity to build a successful entertainment business for themselves but have never really cracked it yet?  

Where do they have to go to learn what is the best starting place that will eradicate as many potential pitfalls as possible and give them the quickest path to success?


If any part of that resonates with you then…


I Would LOVE To Invite You
To Join Us For It Factor LIVE 2018!


Over the last 7 years’ve we’ve been producing this event – it has literally changed CAREERS & LIVES FOREVER – FOR THE BETTER! And when you join us this November, you’ll see why. 


We don’t do theory, we don’t do outdated and we certainly don’t do boring! AND WE DON’T DO FLUFF!


Want FLUFF? Go pet my dog Merlin!

IFL 2018 is THE EVENT that will give you what you N.E.E.D.

Allow me to explain…







NETWORKING – 1 Connection Can Change Your Life!

Let’s face it, nothing is better than seeing exactly how something works. Nothing beats being able to ask questions right away when they pop into your mind. Nothing comes close to being at a live event where the energy level and excitement is so high that the air crackles with electricity.

You will be elbow-to-elbow with people just like YOU.

People who are striving for great things, excited to get their message and talent out into the world and eager to build a show business that supports their lifestyle and gives them complete financial freedom.


We make a lot of time for networking because we know the importance of it. The networking aspect of this event has led to gig booking opportunities, joint ventures and true friendship, that will last a lifetime.


The exciting thing about our event is that unlike traditional magic conferences or business seminars – THERE ARE NO EGOS HERE… no cliques… just a family atmosphere of REAL PEOPLE – GETTING REAL RESULTS and sharing their knowledge in a mastermind experience.

Just 1 Connection, 1 Friendship Or 1 Interaction
Can Quite Literally Change The Course of
Your Life And Business Forever!


EDUCATION – Learn What Is Working Right Now!

Unlike a lot of other events, we teach what is actually working right NOW in the world of direct responce marketing, digital marketing & online advertising. This is cutting edge stuff – NO THEORY!

You’re getting yours truly and my team of elite faculty for a full 4 days, teaching you exactly what is working for us right now for our respective businesses.

Every test, every experiment, every marketing campaign, every traffic source, every lead generation method and every customer acquisition strategy. We completely open up the MARKETING VAULT to our multi-6 figure businesses!

But not only that, you get access to my network. Every year I fill the stage with speakers who are at the top of their game and experts in their own field.

One rule that I have is that you should never teach something that you don’t know or use yourself. And I promise every speaker you’ll see & meet at IFL will share what they are doing in their own business to have six & seven figure success!

So If there is something that I don’t know about, but I think YOU need to learn, I will find the expert in our industry, in that area and bring them on stage to open up there own vault!

We’ve had some incredible speakers in the past (like Jinger Leigh Kalin, Michael Finney, Joanie Spina, Paul Gertner, Nathan Burton, Joe Romano Dave Dee …)  and it’s only going to get better! In fact, our world class curriculum changes every year for IFL – we ONLY bring in the BEST of the BEST SPEAKERS & PRESENTERS!

We’ve Had Some Incredible Speakers In Past
And This Year Will Be No Exception!


EXPERIENCE – We HATE Boring… We Hope You Do Too!

One of the aspects of IFL that we are most proud of is the EXPERIENCE.  We work had to make our events experiential as well as educational because, let’s be honest, seminars do tend to be a little boring right? LOL Well NOT HERE!

We spare no expense on the set up with all the bells & whistles (lights, staging, etc.) you’ll get a TON of SWAG & fun gifts… but it’s more than that…

We make sure that we have a ton of FUN at the event. We are constantly playing games, having contests, LOTS OF LAUGHS, getting people moving and it’s all to help the learning experience and to help you build relationships with the people around you.

Experiential learning is personal and effective in nature,
influencing both feelings and emotions as well as enhancing
knowledge and skills.  It goes beyond “traditional seminar learning”
and ensures that there is higher level of retention,
thereby delivering exceptional ROI over a traditional program.


DIRECTION – You Will Leave IFL With Clarity!

Have you ever gone through some training or attended a seminar and it’s got you super excited, fired up but then you seem to leave the hotel almost more confused than when you walked in? It SUCKS, doesn’t it?!?!

It’s then not long before the excitement wears off and you feel like you’re back to when you started?

That won’t happen at It Factor LIVE. We promise, you will leave with clarity and direction. We’re not promising you the golden key that can make you a million dollars overnight, your success is going to take some work.  However, one thing we can promise you is this…

You will leave with a notebook FULL of stuff that you can take home and immediately implement into your business. In fact some things you will be able to implement RIGHT THERE WITH US at IFL!

We can also promise you this…
You’ll accomplish MORE in 4 days with us at IFL
Than you could in 4 months by yourself!

Are You Marketing Like It’s 2018?

The World Has Changed – Let’s Jumpstart Your Biz!

Look – you have to be ON THE CUTTING EDGE or you run the risk of getting left behind in the dust.
The world of marketing moves SO quickly and every single year, the game changes again.

If you’re not ‘in the know’ with the latest and greatest, then your business will absolutely get left behind in 2018!
You need to stay up to date on whats working NOW with DIGITAL & ONLINE MARKETING, OFFLINE DIRECT

Here’s what you’ll be learning at It Factor LIVE 2018…


We’re going to share with you exactly what is working RIGHT NOW in the fast moving world of Facebook Advertising, Google Ads and so much more. Our team collectively spends THOUSANDS OF DOLLARS every month on the various digital advertising platforms and it’s safe to say – our elite faculty has learned a thing or two and we’re going to share it all with you! 🙂




 Discover INSIDER Superstar BRANDING Secrets Used by Stars of Stage & Screen. You’ll get clear, certain, and confident about Your “It Factor Brand” to attract your ideal clients.  Through our training you’ll make a bigger impact, grow your revenue and REALLY stand out in your market.  We’ll dive deep into your brand’s strategy, meaning, message, and purpose – then we’ll bring your brand to life through your unique message and implementation plan.



 Just having a website is NOT ENOUGH in today’s highly competetive digital landscape – and your site needs to act as MORE than just a pretty online brochure.    We’ll discuss what you need to do, what to avoid, and give you a clear plan to tackle this often confusing area of marketing.   We’ve heard from many entertainment entrepreneurs and business owners who aren’t making anywhere near what they should be from their online efforts. 

So if you’re  frustrated, disappointed and disillusioned with how poorly your website and online marketing is performing – It Factor LIVE is the EXACT PLACE
                                            YOU NEED TO BE!  We want to offer YOU some help – and guide you through your website game plan, including getting traffic to your site, SEO, blogging,
                                            online reviews and so much more will be covered as we dive into “Internet Marketing For Entertainers.”


 Just when you thought the days of mailings, postcards, salesletters and print marketing were gone… THINK AGAIN.  In 2018, DIRECT MAIL IS PERFORMING BETTER NOW than at any time in recent history. 

 Direct mail allows your sales piece to connect with your customers on a personal level. Unless you plan to take up door-to-door sales (which I know you won’t do) you’re not going to get any closer to your prospects than direct mail.  With a strong sales piece, and multi-step direct mail campaign, your marketing will
                                          walk right into their home or office, sit down at their dining room table or desk and pitch your show with expertise that only you can deliver.

                                         You just can’t achieve those same results with an email alone.  When your prospects are reading their email, they may have a million other things going on as
                                          well.  They have notifications going off in the background letting them know 20 new emails just arrived in their inbox, or they have a new Facebook or Twitter
                                          post to look at, silly SnapChat Pics to look at, Instagram posts and DM’s… All the while, your email is like a tiny little voice, trying to interupt the madness in
                                          Times Sqaure on New Year’s Eve… At IFL – You’ll get a better understanding of how Direct Mail can fit into your overall marketing plan and how to do it.


 No doubt since the beginning of LIVE ENTERTAINMENT, entertainers have been synonymous with PUBLICITY.  From the early days of Vaudeville and P.T. Barnum to the modern world of Social Media Celebrities, YouTube Channels, ‘Instagram Famous,’ etc. – Publicity & PR is a must if you want to be relevant, get noticed and be seen as the EXPERT… the AUTHORITY.. and THE CHOICE TO HIRE! BEST OF ALL – most publicity is FREE and will give you wider exposure and awareness than advertising you could afford to buy.  At IFL you’ll discover some of the latest & greatest ways to get attention through publicity.

It’s pretty remarkable to think that Social Media has been going strong for the past DECADE!  In 2018, the game has changed and NOW more than ever, you need to know to harness the power of this ALL TOO IMPORTANT MEDIUM.   Just a few years ago, if you were present on some social website – it was good enough… post some photos of your show… update your status…. let people know you were up to date… well, that doesn’t really cut it any more. 

With 30% of millennials saying they engage with a brand on social media at least once a month, your strategy can’t be only about existence. Your brands must be fully invested in your social media marketing strategies and focus on engagement. CONTENT IS KING… without it, you’ll lose out on real customers, which
                                        means serious declines on your bottom line. At IFL we’re going to provide you with strategies in Social Media that are current and working today for so many
                                        entertainers and brands across the local, national & international fields.


 One of the main things you need to learn to build and grow your business is automation. You NEED to learn how to build an automated marketing machine that works for you 24/7, a machine that is converting sales for you completely hands free. This is the ultimate goal and we’re going to show you how we do it! 


EMAIL – let’s look at the facts, it’s not the coolest, hippest, trendiest marketing tool. Far from it. It’s probably how cavemen marketed fire to other cavemen, hailing from the days of Hotmails and AOLs.

All kidding aside, you may think you know all about how to use email in your business —except most small business owners I know are still drastically misusing &                                         underutilizing email. It’s easy to get distracted by shiny objects… aka all the modern marketing marvels of the 21st century.

                                       But still, even in 2018, email needs to be a part of your overall marketing game plan and it needs to be used effectivley… not just blasting our generic sales   
                                       messages of “BOOK ME… HIRE ME… I’M THE GREATEST!”  At IFL – we’ll take you step by step through whats working with email today and how you can start
                                       using it to YOUR advanatge.

Scroll throgh Facebook lately?  Instagram? Even SnapChat?  VIDEO IS EVERYWHERE.  YouTube changed the world with how we experience  streaming video and if you are not using video in your marketing – i guarantee you are losing gigs!  Video is so important today that if you don’t learn video marketing right now then you WILL get left behind. At IFL we’re going to teach you how to create effective videos that estrablish you as the EXPERT & CELEBRITY, plus drive you more traffic, build your following and increase your bookings & sales. 

After we teach you exactly what is working right now in the world of generating traffic and leads, we will then teach you the fine art of offer creation, sales technqiues & conversion. We’ll show you all of our sales ‘Hot Buttons’ that will help you effectively convert more visitors & leads into actual paying booking clients. 




Ready to Stop Struggling and Start Achieving BIG Goals You Thought Were only Dreams? Most Productivity Training Programs Teach You to Accept Mediocrity, but Learn the 4x System, and Change Your Life It’s a Whole New Way to Approach Your Goals and Your Entire Life.

At IFL, we’ll give you simple strategies to take ownership of your goals & tasks, be accountable for them and be willing to take big risks on setting bigger goals than you ever thought possible. We’ll teach you how to stay dedicated to your goals, without letting setbacks or a perceived lack of progress hold you back.
                                         HINT: Most people give up because they THINK they’re not making progress, but they’re usually wrong.

                                         And we’ll teach you how to effectively measure your results and avoid being swayed by negative self-talk, so you stay dedicated and can fully take ownership
                                         of your goals and adjust your path wherever necessary to get there. Get ready to massivley increase your producity, get more done and really achieve your goals
                                         & dreams! 


And we’re just gettin’ started – There is SO Much More in Store at IFL… You NEED To Join Us!



Your Host & Show Business Coach




Ed Alonzo, with his wonderful Groucho Marx eyebrows, Harold Lloyd Glasses, topped by his signature explosive hairstyle, is easily recognized as one of the country’s foremost comedy magicians & illusionists and International Star of Stage and Television!

In a word, “Ed Alonzo is Brilliant!” He is often recognized as the series regular, Max – the owner of the diner, from the hit sit-com “Saved by the Bell”, and the costar on “XUXA”, the CBS Saturday Morning program. His numerous television appearances include NBC’s Las Vegas, ABC’s Full House, the CBS comedy Murphy Brown where he became one of the infamous secretaries in a guest-star role. In addition, Ed has appeared on over 100 major television variety and talk shows like The Ellen Degeneres show, Top Chef Masters, Cup Cake Wars, The Late Late Show with Craig Ferguson, E true Hollywood Story, Americas Next Top Model, How I Met Your Mother, Modern Family, Masters of Illusion and more.

In 2009 Ed toured the world with pop star Britney Spears, performing in a magic production number with Miss Spears playing the role of magicians assistant. That same year Ed was hired by and met with Michael Jackson to create the illusions for his O2 London concert “This Is It”.

Ed’s face is on the box cover of Fantasma magic sets. They released their first Alonzo magic sets in the US, Mexico and Canada to Costco, Fry’s electronics and Dollar tree stores. Ed now has three more sets available in stores across the country.

In 2013 Britney Spears asked Ed to create a magic production number for her new Las Vegas show “All Eyes On Me”, Ed also developed magic and illusions for pop stars Katy Perry for her EMA 2014 performance and magician David Blaine for the Nickelodeon 2014 Kids choice awards.

Fresh off of multiple new television & theatrical projects, Ed will join us at the 2018 It Factor LIVE workshop, for a VERY RARE behind the scenes look at his incredible career.

During this intimate session, Ed will reveal what has kept him working for over 3 decades and how you too can apply his principles to your own business.

Event Location: Hilton Newark Airport

Enjoy the convenience of staying close to the airport
and just a short ride away from ALL that NYC has to offer!

Hotel offers a FREE SHUTTLE to & from Newark Liberty International Airport

“Ok Brad, I’m Ready… I NEED To Be At This Event!
How Can I Secure My Seat?”



You’re making a VERY WISE DECSION to join us at IFL 2018
for what will be our biggest blockbuster year ever!

We will sell out in record time this year…
– so you are really smart to secure your VIP seat now.

By Reserving Your Seat Today
You’ll Be Locking in o

For the first time since we started IFL in 2011,
the registration rate is going up to $2497
on June 1, 2018.

HOWEVER – during this Initial Invitation,
you can register for the original IFL Rate
of only $1997…


 When’s It Factor Live 2018 happening?

The dates are Nov. 12th – 15th, 2018 in New Jersey.

 Where’s it happening?

Hilton Newark Airport
Located just 5 minutes to & from
Newark Liberty International Airport.

 Will my ticket be sent to me?

No, you will not need an actual ticket – but upon registering you will receive an email receipt
& confirmation that your seat is reserved.  In October you will be added into the Member’s Portal &
Mastermind Group where you will get to meet your fellow IFL Members.

 Is the event right for me?

Yes, it’s perfect for anyone who wants grow their show business and learn from the experts!

 Where can I stay?

We have organized a discounted rate at our
event hotel, The Hilton Newark Airport
and you will have access to our group rate after
registering for the workshop
*Alternatively, you can certainly explore other
hotel options in the area on your own.

 Can I get refund if I can’t attend?

We are offer a refund to anyone who notifies us within 30 days of their purchase
or before Aug 31st, 2018, whichever comes first.
Since the event is limited to 49 people, that leaves us time
to resell your seat to somebody on the waiting list.

Here’s What Some Of Our Past Attendees Had to Say…